Marketing

  • 3 Tips for Persuading Decision Makers
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    When you need to get a message across or persuade someone of your point of view, it's important to remember who you are communicating with. These tips will help you customize your persuasive approach to your audience. Read more »
  • 6 Holiday Sales and Marketing Tips for Small Businesses
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    Here are sales and marketing tips you'll want to start working on now to ensure a profitable holiday season for your business. Read more »
  • What's the Difference Between Marketing, Advertising, Publicity, and Branding?
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    What’s the difference between marketing and advertising? How do they differ from other forms of promotion? These definitions explain each term and how to use each strategy. Read more »
  • When the Customer Won't Pay
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    Have a customer who won't pay? Wondering how you can get the deadbeat to pay you what they owe? Here's what you can do and can't do to collect late payments. Read more »
  • How to Do a Job Analysis and Why It's Important
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    A job analysis details the tasks, responsibilities, and skills needed to perform a job. Here's why job analyses are important and how to prepare them. Read more »
  • How to Make the Perfect Slogan
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    A slogan makes your brand more recognizable and memorable. Writing a catchy slogan is easier than you think. Follow these steps to make a slogan for your business. Read more »
  • How a Simple Thank You Can Make You a Better Leader
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    Saying "thank you" can go a long way towards garnering respect from coworkers, loyalty from employees, and repeat business from customers. Read more »
  • 35 Marketing Ideas for Small Business
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    What are the best marketing ideas for a small business with a tight budget? These 35 cost-effective marketing methods will help you increase sales. Read more »
  • Small Business Annual Sales - How much money do they make?
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    What are the average annual sales of small businesses? What about solo businesses? What percentage of businesses bring in more than $1 million in sales? Here's are small business survey results and Census Bureau data. Read more »
  • 12 Ways to Start A Business - Find the real opportunities
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    Looking for real business opportunities? Want to avoid scams? Here are 12 time-tested ways to find good business ideas on your own. Read more »
  • Business Ideas: 329 Types of Small Businesses to Start
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    Looking for small business ideas to start? Here is a list of 329 business ideas plus tips on how to choose the best type of business for you, personally, to start. Read more »
  • Start a Home-Based Daycare Service
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    Starting an home based daycare business doesn't require a lot of start-up cash or other resources. Find out how to start a home-based child care service here. Read more »
  • Home Care Business Idea - 5 Steps to Success
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    Starting a home care business may be the right business idea for you if you are compassionate and enjoy caring for others. Caring for people in their homes is a steadily-growing industry, but there are some things you need to know before you start. Read more »
  • Networking: 10 Easy Steps to Get More Customers
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    If you go to networking functions with the idea that you have to sell yourself, you're doing it wrong. Networking is about meeting others and building relationships. Here are ten steps to get the most from your networking. Read more »
  • Five Keys to Networking Success
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    Networking is an inexpensive and highly effective way to market. Use these five tips to make networking a success for your business. Read more »
  • How to Overcome Startup Fears
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    Few entrepreneurs talk about startup fear. But it's real, and if you don't deal with it, it can stymie your success. Earth's Best Baby Foods cofounder Ron Koss shows how facing your fears can be motivating and self-enlightening--and in the end, will help you make smarter business decisions. Read more »
  • Credit Card Fraud: How to Protect Your Business from Losses
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    How can you avoid accepting stolen credit cards in your business? Here's what you need to know to minimize your risk from credit card fraud losses. Read more »
  • Business Growth Planning: 10 Questions to Ask to Grow Your Business
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    Are you ready to grow your business? Even if you have defined objectives, use your answers to these 10 questions to help you fine-tune your efforts and grow your business successfully. Read more »
  • Website Writing Guidelines for Small Businesses
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    Your web page needs to communicate, clearly and quickly, exactly what you have to offer. Follow these web writing guidelines to turn visitors into customers. Read more »
  • 16 Tips for Starting and Succeeding in Your Own Business
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    Starting a business? Here are 16 important startup tips that will help you make your new business a success. Read more »
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