Marketing

  • What Small Business Owners Can Learn from Franchising
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    Some factors that make franchise business models successful can be used to make your small business run more smoothly and profitably. Learn the key concepts. Read more »
  • Business Ideas: 310 Types of Small Businesses to Start
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    Looking for business ideas to start a small business? Here is a list of 310 business startup ideas plus tips on how to choose the best type of business for you, personally, to start. Read more »
  • Starting a Business Without Quitting Your Day Job
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    Can't afford to quit your job, but want to work for yourself? Follow these steps to go from being an employee to being your own boss. Read more »
  • Time Management Tips for the Self-Employed
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    How to save time in your business, work more efficiently, and get more done. Apps, tips and hacks that help you with time management. Read more »
  • How Much Should I Charge for My Product?
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    How do you figure out what to charge? How much is too much and how much is too little? Here's what to consider when deciding what to charge. Read more »
  • Cash Flow Basics: 11 Ways to Fix Cash Flow Problems
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    Cash flow problems affect most small businesses at some point. Don't let a cash crunch ruin your business. Here are 11 things you can do to keep your cash flow in the positive. Read more »
  • Creating Selling Headlines for your Direct Mail Campaign
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    Here are seven tips to help you create selling headlines for your direct mail campaigns. Read more »
  • Get Rid of Time Wasting Habits
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    The only way to get more time in your day is to work faster or work smarter. Most of us are already working as fast as we can without sacrificing quality. These tips for eliminating time-wasting habits can help you work smarter. Read more »
  • Pay Per Click Advertising Pitfalls and Solutions
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    Should you run pay-per-click ads on search engines? Paying by the click for ads on Google and Bing can be both effective and affordable, but only if you avoid these not-so-obvious pitfalls. Read more »
  • 10 Content Marketing Mistakes
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    Content marketing is important no matter how you use the Internet for your business. Don't sabotage profits by making these content marketing mistakes. Read more »
  • How to Use Testimonials to Boost Business
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    Here are the best places to use testimonials from satisfied customers so potential customers will be assured that your business is one they can trust. Read more »
  • Raising Startup Money from Friends and Family
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    Will you be looking to friends and family to help fund your startup? Be sure you do these four things if you accept their investment in your business. Read more »
  • How to Calculate the Lifetime Value of a Customer
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    The concept of the lifetime value of a customer requires a bit of guessing and new thinking. Here's why it's important and how to calculate the lifetime value of a customer. Read more »
  • How to Make Your Small Business Look Bigger
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    Small businesses have many advantages over large corporations, but they can benefit from taking steps to make themselves look a little more like big businesses. Read more »
  • How to Use Surveys and Polls to Grow Your Business
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    Want to know what your customers really want? Here are ten ways that polls and surveys can help you reach customers more effectively. Read more »
  • Understanding the Home Office Deduction
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    Do you qualify for the home office deduction? Should you take it if you do? Is it worth the effort? Here's what you need to know about changes to the home office deduction. Read more »
  • Tax Deductible Startup Expenses
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    What expenses are tax deductible when you start a business? Here's an explanation. Read more »
  • 7 Tax Deductions for Self-Employed Business Owners
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    What tax deductions can the self-employed take? Here are 7 important types of tax deductions for home businesses and sole proprietors. Read more »
  • Start a Home-Based Daycare Service
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    Starting an in-home daycare business doesn't require a lot of start-up cash or other resources. Find out how to start a home-based child care service here. Read more »
  • How to Use Lead Magnets for Attracting More Email Subscribers
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    Lead magnets let you build your email marketing list more quickly and with more targeted prospects. Learn what lead magnets are and how to use them in your small business. Read more »
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